ABOUT US

About JI JOYA (JI JEWELLERY)

We are a Chinese company specializing in fast fashion, with extensive experience in accessory design and comprehensive supply chain management. We offer manufacturing services under the ODM and OEM models.

In order to serve the European market more efficiently and optimize service quality, we will establish our local subsidiary, JI JOYA DISEÑO DE MODA S.L., in Madrid in 2024.

This local presence will allow us to operate closer to the customer, respond more quickly to market demands, and consequently offer our partners and clients more effective, personalized fashion products and services adapted to the needs of the European market.

About our headquarters

Founded in 2008, our company's headquarters and R&D center are located in China. We are an international fashion company specializing in the design, development, production, sale, and recycling of mid-to-high-end jewelry.

After more than a decade of development, we have established ourselves as leaders in the fast fashion industry, with hundreds of suppliers and processing plants at all stages of the supply chain. In addition, we have strong capabilities in artisanal production and R&D, allowing us to efficiently and rapidly develop new products with a success rate of up to 99%.

Leveraging our vertical integration, we continuously improve our supply chain capabilities in the accessories sector, consistently leading global design trends and generating greater value for our international clients. We have a high-level design team and strong production capacity. Currently, our headquarters in China covers 20,000 square meters and employs over 300 people, including more than 100 senior designers and over 10 top-tier designers. Our products include multiple series, such as necklaces, bracelets, bangles, earrings, hair accessories, belts, and handbags, with tens of thousands of styles. We launch between 3,000 and 7,000 new products monthly, covering styles such as basic, casual, vintage, fast fashion, and contemporary Chinese style, meeting the needs of various global brands. We are industry leaders in original design, production capacity, and quality assurance. We are a top-tier supplier for internationally renowned jewelry brands.

Fashion trend analysis →Original designer drawings→Original design scheme discussion→Engineering problem and quality control analysis→Sample manufacturing→Internal selection meeting

Daily work of the ODM team

Drawing design and selection analysis
Sample manufacturing
Customer demand analysis and product design discussion
Internal selection meeting

Equipment for design R&D centers

Automatic rhinestone placement machine
Automatic dispensing machine
Automatic wax setting machine
Automatic welding machine
Automatic wax spraying machine

Design R&D and production team

Production equipment

Production facilities: wholly-owned zinc alloy mold manufacturing

Computer mold design Forming machine - engraving Manual mold correction

Production facilities: High-quality zinc foundries

Rubber mold casting

Production facilities - washing/polishing equipment

Production facilities: High-quality zinc castings at competitive prices

Strengths: We have strong casting capacity, supported by our casting equipment. We have rubber castings and 3 sets of mold processing systems (CNC).

Production facilities - copper/sterling silver process

Hand-carved wax model Silver mold Rubber mold

Production facilities: copper casting and automatic wax filling machine

Production facilities: washing and polishing of sterling silver products

Laser cutting and engraving

Laser cutting Laser engraving

Testing equipment

Test equipment - plating thickness tester -XRF

Testing equipment: tensile/compression test/drop test

Testing equipment: colorfastness

Testing equipment - chemical test

Quality control

Note: We have an independent quality control department that reports directly to the General Manager.

Headquartered in China with an operations center in Madrid, we serve the global market.

We are leaders in global product design, offering a wide range that includes accessories, handbags, belts, and home goods.

We have forged strong and lasting partnerships with numerous internationally renowned brands and are a key supplier for major international jewelry brands. Our commitment to cutting-edge design, superior quality, and comprehensive, attentive service has earned us wide recognition from both domestic and international clients.

Sustainable development concept

We advocate for international environmental protection. Through recycling and the use of recyclable and biodegradable materials, we are committed to setting an ecological benchmark among jewelry brands, thereby achieving truly green and sustainable development.

We have obtained internationally recognized RCS certification.
We have obtained internationally recognized SMETA-SEDEX certification.
We have passed internationally recognized SMETA-SEDEX certification.
We have applied for the Zero Waste Environmental Recycling Seal, with the aim of building an eco-friendly and fashionable jewelry brand.

We maintain our commitment to quality and a high-level control system, fully leveraging our advantages across the entire industry supply chain to achieve rapid mold opening, cutting-edge technology development, thorough quality inspection, and rigorous cost control. This enables the comprehensive development of our component brands, creating strong supply barriers and driving business growth.

Analysis of global jewelry industry trends

Market trends

The bigger the jewelry, the more popular it is. Wearing more jewelry makes the wearer look more fashionable and highlights their personality.

Unique style

With the rise of a new generation of consumers and increasing awareness of individuality, consumers have begun to consider uniqueness and creativity as important indicators when choosing jewelry, and those original jewelry brands with a high degree of recognition have begun to gain a foothold in the market.

Large dimensions

The continued successful release of the Netflix series "Stranger Things", along with consumers' pursuit of ideological liberation and bold combinations after the pandemic, brings the 1980s fashion trend back into style in 2023, with large hoop earrings and wide bracelets making a strong comeback to achieve classic continuity.

A large number

The trend of mixing and matching different pieces is popular not only in the fashion industry but also in jewelry. Stylish men and women combine their rings and necklaces, seamlessly integrating styles such as punk, sweet, and elegant, creating an unforgettable personal charm.

Rich colors

In recent years, colored jewelry has become popular among consumers, and the combination of various colors can create a visual impact on others and, at the same time, convey the style, personality, and mood of the wearer.

Mix and match materials

The emergence of various new metals and artificial gemstones allows designers to boldly innovate, mixing and matching different materials unconventionally, showcasing boundless creativity and endless fun at the same time. This innovative design better adapts to different consumers, allowing them to display their unique personalities.

Gender-neutral jewelry

As aesthetic concepts change, the "gender-neutral" trend has spread from the fashion industry to jewelry, being very popular among younger generations. Gender-neutral jewelry is mainly made with precious metals or leather, with geometric patterns and letters on its surface, creating a simple and elegant style.

Cultural integration

In addition to visual beauty, what attracts consumers most is the deep meaning behind jewelry. Each country possesses distinct cultural characteristics, leading to completely different jewelry design concepts. However, with the acceleration of globalization, multicultural integration and exchange have gradually become a source of inspiration for designers.

Sustainable jewelry

As sustainability plays an increasingly important role in purchasing decisions, the sales volume of sustainable fine jewelry will grow rapidly in the coming years. Numerous jewelry brands strive for sustainable development through recycling and reuse, material innovation, and supply chain optimization.

Introduction to some of the company's product lines

Youth

Material：Alloy/Copper/925 Silver plated with 14K Gold/Rhodium, Artificial Pearl/Natural Pearl, Artificial Crystal/Zircon/Swarovski Crystal Diamond

Gorgeous

Material ：Alloy/Copper /s925 silver plated k gold/rhodium Artificial pearl/natural pearl/mother of pearl Artificial crystal/zircon/Swarovski crystal diamond

Legend

Material Alloy/Copper /s925 silver plated k gold/rhodium Artificial crystal/zircon/Swarovski crystal diamond

Country/Region

Language